"Text is image, image is text"
Text styles were invented by individual stylists
Body copy is meant to be read in large chunks. It is found in novels, newspapers, etc.
Leading: is the amount of vertical space from the baseline of one line of text to the Baseline of the next line of text
Kerning: Adjusting the space between two letters.
Bold: is a typeface with thicker strokes than regular. It is used for emphasis to make certain words and phrases stand out from surrounding text.
Italic: a style of typeface in which letters are slanted to the right. Italics are most commonly used for the titles of works that stand by themselves, such as the names of books and magazines.
Legibility: The quality of being clear enough to read
Script: the letters or characters used in writing by hand; handwriting, especially cursive writing
Typographic Ligature: in writing and typography, a ligature occurs where two or more graphemes or letters are joined as a single glyph
Grapheme: the smallest meaningful contrastive unit in a writing system
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